Ask Ashley: Choosing Your Best Lipstick Color | Bellingham Makeup Artist

“Dear Ashley,

How do you choose a lipstick color that compliments your skin tone? When I pick a color it looks great at the store, but when I get home the color is just a touch too orange.

– Kiah”

Great question, Kiah! I LOVE lipstick! If I was stranded on a deserted island and could only have 1 makeup product with me, it would probably be a bold lipstick. I just can’t get enough!

In general, when looking for a lipstick to match your skin tone, here are my key tips on finding your perfect shade with a few key pointers on selecting those bolder pink and red colors!

Fair Skin Tones: Picking a color that is either crisp in color or sheer will compliment your skin-tone best, rather than something in between. Try an orange-red or a pink with a peachy tint to it. This will brighten your fair skin and neutralize any reddish undertones. Petal pinks are also a great choice for you!

Medium Skin Tones: If you have medium skin tones you can be the most versatile with your color selection, so try as many as you’d like!  JustChoosing Your Lipstickwatch out for pinks with too much blue undertone because those may wash you out; instead, try a bright, watermelon pink. Also seek out reds that are neutral or have warm undertones.

Dark Skin Tones: Bright and bold colors complement darker skin tones beautifully, so don’t be afraid to try something new! When looking for a red, find a color with hints of cranberry, crimson, or warm brick. When searching for a pink, look for shades of magenta and fuchsia.

You brought up a great point however about how a lipstick can look good in the store and then different when you get it home. This happens often! Lighting in many makeup stores can be dim, harsh, or fragmented, so it’s no wonder colors can look different once you walk out the door! Before you leave the store, try a few color swatches next to each other to see some variety and give some comparison, ensuring your confidence in the color you’ve selected. Then walk around the store and check it in different mirrors, just in case the lighting varies around the store. If you still have the color on when you leave, check it as soon as you get out in natural light to make sure the color still looks the same. If all else fails, most companies have GREAT return policies. If you purchase something that just wont work, return it! Don’t feel bad about it – sometimes that happens and there’s no use keeping a product you won’t use. And often times the sales associate pushed you into it anyways, so if it’s not your cup of tea, return or exchange it for something new!

Phew. I hope this helps! Lipstick is so fun, so keep playing with it!



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